Evaluation Question 4

Who would be the audience for your media product and why?

For a classic Romantic Comedy, this particular type of genre appeals to a particular sort of target audience. This target audience are particular because of their demographics and physcographics, this includes:

• Gender
• Age
• Social Class
• Ethnicity
• Attitudes
• Values
• Lifestyles
• Opinions

Thes qualities are what make an audience appealed to a genre and there are certain differences that make an audience more appealed to one genre than another which in our film opening case is the genre Romantic Comedy.


This graph above shows that Romantic Comedy films are more liked and watched by Females under 35, with parents and in a Social Class A or B. This makes our primary target audience more simple to narrow down with statistics like these shown. For our secondary target audience it would be viewed and attracted to Males over 35, with parents and again in Social Class either A or B.

This is targeting a different sort of age group, who are in years more older than me and my group, however, we are also appealing to teenagers over the age of 12 as that is our BBFC rating for our film  and similarly to people who are of our age group (16/17) range, this way we can relate to what modern humour is appropriate and who and how we can attract our audience.

 Another type of targeting for our audience is getting information from this graph above, this graph gives a market overview of estimated levels of film consumption among the general national public. The people who watch more films than others are another type of targeting an audience, they are more likely to want to see a film, if they watch films more often. According to the graph the highest percentage of heavy film watchers were in the age range of 35 - 44 years old.

Thinking about the physcographics and demographics of our target audience using a primary target example:

Demographics

Age - 21
Gender - Female
Occupation - Student
Social Class - E

Physcographics

Attitudes - Happy, outgoing, intelligent, gentle.
Values - 'live every day like it is your last'
Lifestyles - Currently single, with both parents, making her more likely to want to watch Romantic Comedy films.
Opinions - Do what you wanna do, experience as much as you can, its the things that you don't do that you regret.



 This is essentially the target audience's attitudes, values, lifestyles and opinions that are likely to attract them to see a Romantic Comedy.

In terms of BBFC classification for our film, we have rated our film ....................................... For this reason this is helpful to decide the lowest age group for our target audience, this also determines our target audience for teenagers. Our film will not be appealing to any audience lower than the age group 12. Also being shown in a multiplex cinema targets more of a mainstream audience.


 Another determination for the type of target audience we are appealing for is essentially girls, as me and my group are all girls we targeted our film as to something we would ourselves like to go and see at the cinema. The stereotyped girl 'dream' is that some day 'Prince Charming' will turn up to sweep them off their feet, watching Romantic Comedies gives girls a sense of so called 'dreaming', which me and my group as that age range can relate to. This made it easier to relate to our audience and to what they will like.

The audience for our media product are essentially a varied type, however, our primary audience are for females under 30 and in an A or B Social Class, relating to an audience is done for the teenage range as that is something me and my group can relate to.


 'I Can Explain' Film Opening