Evaluation Question 5

How did you attract/address your audience?

 To begin with, to brainstorm ideas on how to attract and address our audience in a successful way we held an interview with different types of female age groups as well as two similar age males. In this interview we aimed to grasp what our primary and secondary audience are looking for in a Romantic Comedy, what they like and dislike and what they would like to see in our Romantic Comedy film.



The questions we asked included:

1. Their Name, Age and Occupation.
2. What would you like to see in a Romantic Comedy?
3. What Romantic Comedies do you already like and why?
4. What things distract you in a film?
5. What sort of actors do you like to see in a Romantic Comedy and why?
6. What don't you want to see in a Romantic Comedy? What are you bored of seeing?

We had a range of answers from our interviewees - Romance, happy endings and particularly comical references were things that our audience would like to see in a Rom Com. Distractions mainly themed around things that weren't necessarily needed in the film, or unimportant items used. Good looking/strong British actors were actors/actresses that would like to be seen in Romantic Comedies.

Using this information, as well as some target audience profiles we managed to create some ideas that we thought would meet the answers given to our audience questions. We pitched these ideas to the rest of the class to get feedback, critical and positive to decide which idea would appeal to our audience most, as these are people of our age which is also our target audience our class were the best people to decide which idea would work.


The general feedback was how Rom Com's are generally quite successful in the film industry - this lead to the class vote for idea 1 which just so happens to be our final film opening now. Pitching to our potential audience like this shows our thought and planning into our film and also for me and my group to find out the response and the general interest which would lead onto knowing if our film is going to be successful or not.



So going on the general feedback and suggestions we got from particular people and audiences helped us produce our film to coincide with their opinions this included:

Romance <3

One of the main themes in Romantic Comedies is Love, Romance - some of our target audience suggested how the would like to see plenty of Romance, so to appeal to an audience we have added this, traditionally to our Rom Com.

Comedy! :P
As the second part to the hybrid name, this is essential to a romantic comedy, and appealing more to our secondary audience which are males, they suggested there being more comedy than romance. So to appeal to our secondary audience as well as our primary we have added the comedy theme, traditionally in Romantic Comedies.

Although our male leading role is no Robert Pattinson or Hugh Grant, he is still a very attractive looking lead for our main star role in our Rom com. Some feedback in our interview hinted on being appealed to films by the main actors/actresses being attractive, or having traditional British looks. So for these opinions we have picked a British, attractive young male to star in our film, hoping this will appeal to all kinds of audiences who are possibly appealed to our film/ Romantic Comedies in general.

As well as for our female audience, we have chosen an attractive and beautiful young lady to star as our main female leading role. This will hopefully help appeal to our secondary target audience of males. As well as this, teenage girls like having female role models and in doing this having an atrractive, fun loving, kind hearted character will provide this for that particular type of audience appealed to Romantic Comedies.

This video found on Youtube interviews some audiences as they walk out of the cinema just after they have watched the film 'The Ugly Truth' one of the few films we have taken inspiration from to help develop our own. This gives us feedback on just some of the stereotypical things and points and audience is looking for in a typical Romantic Comedy film. Videos like these provide background information on primary and secondary audiences into whether they would enjoy a film similar to 'The Ugly Truth' amongst other films we have used to create our own - hense giving us the impression of what we can add to our film to make it appeal just as much if not more.


As well as this video amongst the target audience interview we under took on video, the films they have seen have generally been seen in a cinema and then they have been bought on DVD or downloaded to then watch at home. This then shows that the multiplex cinema is the most positive outstanding place to promote our film so that all our audiences whether teenagers or male/female adults can watch and enjoy on the big screen, this then determines if they enjoy it enough whether they will be willing to go out and buy the DVD - making this a successful promotion destination for our film.


The feedback we generally got from our interviewees and class colleagues was mainly positive which we were very grateful for and proud of. We planned and brainstormed several ideas and ways to create those ideas into a real film production that would appeal to all sorts of audiences. Overall I feel we have done that to the best of our ability with the equipment and time/appliances we had.